Wednesday, January 8, 2014

Goodbye Queen Street, Hello World!

Wow, I can't believe I am writing this. It is official. We will be closing our Queen Street West boutique at the end of this month.  It feels very strange to put that in writing!  This is something that I have been struggling with for some time now.  Having been on Queen Street for almost 19 years, you can imagine that this was not an easy decision to make.  I mean, I was only a 12 year old girl when I signed the lease here (ha-ha)! But, after lots of soul-searching, it just felt like the time was right. 
The preloved brand and company has changed and evolved so much over the last 2 decades, and, although our heart is on Queen Street  West, our customer base is global.  We are now carried in over  400 stores worldwide  and  have had successful collaborations with retailers like Anthropologie, Roots, Indigo, and  Holt Renfrew.  Designing and manufacturing for the wholesale market has been the company’s primary focus for some time now, along with our online boutique. 
Although change is always scary, I am quite excited about what the future will bring for preloved. “If you are not busy growing, you are busy dying”. This is a quote that I have lived by for the last 19 years of running preloved. I think it’s a paraphrase of a Bob Dylan lyric. I read it somewhere and it has always stuck with me.
 I want to thank all of our preloved customers who have supported us for so long.  Don't worry, we won't be far.  Between our wholesale clients, our pop up shops, and our online boutique, you will be able to find preloved anywhere and anytime! And make sure to pop in to 881 Queen Street before the end of the month!!  Our warehouse and store closing sale, starts on January 22nd!!  You don't want to miss this one!!  See ya soon.



  1. Is there any potential for another collaboration with Roots? :)

  2. I think I was there the first week or two after you opened the doors. Ya done good Jules! Ya done real good!!


  3. This makes me very sad. I'm happy for you, but I'm sad for me. Preloved has been my favorite store in Toronto since I was in high school, way back in 1999. I still own a few pieces from back then. And everytime I'm in town, I come to the store. I'll be sad to end this long ritual and to miss your closing.