Wow, I can't believe I am writing this. It
is official. We will be closing our Queen Street West boutique at the end of
this month. It feels very strange to put
that in writing! This is something that
I have been struggling with for some time now.
Having been on Queen Street for almost 19 years, you can imagine that this
was not an easy decision to make. I mean,
I was only a 12 year old girl when I signed the lease here (ha-ha)! But, after
lots of soul-searching, it just felt like the time was right.
The preloved brand and company has changed
and evolved so much over the last 2 decades, and, although our heart is on
Queen Street West, our customer base is
global. We are now carried in over 400 stores worldwide and have had successful collaborations with retailers
like Anthropologie, Roots, Indigo, and Holt
Renfrew. Designing and manufacturing for
the wholesale market has been the company’s primary focus for some time now, along
with our online boutique.
Although change is always scary, I am quite
excited about what the future will bring for preloved. “If you are not busy growing,
you are busy dying”. This is a quote that I have lived by for the last 19 years
of running preloved. I think it’s a paraphrase of a Bob Dylan lyric. I read it
somewhere and it has always stuck with me.
I
want to thank all of our preloved customers who have supported us for so long. Don't worry, we won't be far. Between our wholesale clients, our pop up
shops, and our online boutique, you will be able to find preloved anywhere and
anytime! And make sure to pop in to 881 Queen Street before the end of the
month!! Our warehouse and store closing
sale, starts on January 22nd!! You
don't want to miss this one!! See ya
soon.
Jules
xo
Is there any potential for another collaboration with Roots? :)
ReplyDeleteoh you betcha Emily!!
ReplyDeleteI think I was there the first week or two after you opened the doors. Ya done good Jules! Ya done real good!!
ReplyDeleteSully
This makes me very sad. I'm happy for you, but I'm sad for me. Preloved has been my favorite store in Toronto since I was in high school, way back in 1999. I still own a few pieces from back then. And everytime I'm in town, I come to the store. I'll be sad to end this long ritual and to miss your closing.
ReplyDelete